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What does Proverbs 23:35 mean?

You’ll say, ‘They beat me up, but I didn’t feel a thing. They hit me, but I don’t remember it. When can I wake up and have another drink?’ Proverbs 23:35 - Modern Text Bible

(Addiction numbs you to pain and reality, but leaves you wanting more, trapped in a cycle you can’t break.)

Someone wakes up after a night of drinking, hurt and confused, but instead of stopping, they want to do it all over again. The verse captures the cycle of addiction: pain is ignored, memory is fuzzy, and the desire for more is stronger than the regret. The Hebrew phrase for "they hit me" is hikkuni, meaning to strike or wound, showing real harm, but the person shrugs it off.

This is a direct challenge to the idea that you can keep doing the same thing and expect different results. It exposes the denial and self-deception that come with addictive habits—whether it's alcohol or anything else that numbs pain but never solves it.

If you've ever found yourself repeating a behavior that hurts you, even when you know better, this verse names that struggle. It's a mirror for anyone caught in a cycle, asking the hard question: what will it take to really wake up and choose something different?